Digital marketing refers to the use of digital channels, such as social media, search engines, email, and websites, to promote a product, service, or brand. The goal of digital marketing is to reach potential customers where they are spending their time online and engage with them in a meaningful way.

Digital marketing includes a wide range of tactics and strategies, including search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, email marketing, content marketing, and affiliate marketing. Each tactic serves a specific purpose and can be used in combination to create an effective digital marketing campaign.